Re-establish web presence and help generate sales and establish brand reputability. Clairdelune had implemented an online transaction website on the Magento Enterprise platform, but since it didn’t meet sales expectations and had a high cost, they wanted to re-establish themselves on the online market whilst supporting their brand reputability.
•Eliminate high licensing costs by downgrading Magento Enterprise to Community without losing the functionality and efforts already put in to the current website. •Phase 2 included architecting and re-designing the user experience in an exercise to improve KPIs and ultimately the conversion rate. •Design and implement mobilbe and tablet support via responsive. •Implement marketing and merchandising tools •Integrate to Mailchimp and Mandrill for automated transactional emails •Integrate data to retail1
•Lower cost of ownership •Online sales increased by 450% •Email marketing integration and strategy helped increase email subscribers from 17,000 to 200,000 in 1 year (and growing) •Improved store traffic via improved store locator •Streamlined inventory