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Web Strategy - the right way to the your business decisions - i2v

We can help you make the right decisions for your business with strategic consulting!


strategic-consulting-for-webMost companies want a strong online presence, but because they don't know where to start, they never take action. Going forward, this could make or break a company -- after all, the future of sales is on the internet. Anyone who doesn't take the initiative and get out there will be left behind. But that's no reason to go in blindly. Just like any other venture, a successful online business takes careful planning, efficient execution, and rigorous upkeep. In other words... a smart strategy! Whether you're an established brick-and-mortar store trying to create an omni-channel experience for your customers, or a B2B business trying to better reach your customer base, you're going to need expert strategists that will understand your goals and objectives, so they can align the right web strategy for you.

Strategy is the deciding factor when it comes to success and failure, which is why our specialists will work closely with you all the way from the pre-project planning phase, through post launch marketing and monitoring. When you get your eCommerce strategy through i2v, you can rest assured that someone always has your back.



"Omni-Channel Retailing is the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, and retailers using an omni-channel approach will track customers across all channels, not just one or two. In the brick-and-mortar channel, digitally-savvy consumers are entering stores already well-informed about a product's features and prices, and expect store employees to know more than they do. Using omni-channel retailing while working with the "Connected Consumer", all shopping channels work from the same database of products, prices, promotions, etc. Instead of perceiving a variety of touch-points as part of the same brand, omni-channel retailers let consumers experience the brand, not a channel within a brand. Merchandise and promotions are not channel specific, but rather consistent across all retail channels. The brick-and-mortar stores become an extension of the supply chain in which purchases may be made in the store, but are researched through other "channels" of communication. With omni-channel retailing, marketing is made more efficient with offers that are relative to a specific consumer determined by purchase patterns, social network affinities, website visits, loyalty programs, and other data mining techniques." +read more on wikipedia

here are some of our strategies to help your retail business benefit from the omni-channel methodology:

  • Loyalty programs such Gift Card integration
  • Buy online, pickup at store
  • Purchase history interfaced with ERP
  • RMA – buy online, return at store
  • web-based in-store tablets for improved product experience
  • and more... 


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